TikTok is proving it knows how it’s users are using the app- and taking that in their stride.

I spoke to Beatriz Gonzalez, Head of Digital here at Click Tap Media about the predictions for the digital landscape next year!

Click Tap Media are bringing well-known American candle manufacturer Yankee Candle to Europe this winter in a digital campaign. It is Yankee Candle’s first ever digital campaign in Europe, promoting their Christmas Collection and expanding their reach as a brand to a potentially new audience.

According to Klarna’s 2022 Holiday Report, when asked which of the following shopping services customers plan to use for their holiday shopping this year, 42% said price comparison tools. So Klarna took that response to heart and introduced an entirely new way to search, saving consumers the time and frustration they experience when sifting through millions of disorganised results at conventional search engines. As it stands, Klarna Spotlight could be set to rival Google’s shoppability feature.

On TikTok, brands and retailers are playing marketing by ear, quite literally.

This is because TikTok sounds are a crucial aspect of the app. Viral sounds on the platform, such as Harry Style’s “As It Was” have been used in a total of over 3.6 million videos- but brands don’t always have access to them due to licensing issues.

Discussing social platforms and their connections to brands and influencing shopping for halloween 2022.

THE DIGITAL WORLD IS COMPLEX, BUT BY BEING CONTEXTUAL, MAKING YOUR AUDIENCE FEEL SEEN/HEARD, IT MEANS YOUR CAMPAIGNS AND BRANDS WILL CUT THROUGH THE NOISE.

Last year, Google announced it would phase out third-party cookies in late 2023, replacing them with new tracking technology. However, recently, they revealed that they will not be building alternate identifiers to track users as they browse, which has brought the topic into the news again.

The Google Marketing Live for this year held many announcements and changes- a few of which were heavy on automation, Performance Max and YouTube Shorts, which we’ve been hearing about for the past few months.

On March 31st, YouTube stopped using the popular targeting tool; Maximize Lift bidding

Last year, Google introduced Performance Max campaigns. We’re here to walk you through what they are exactly and, if you’re a digital marketer, how to utilise them.

Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally, essentially helping car dealerships and any automotive clients get in front of more potential customers