Do it with TikTok

TikTok is proving it knows how it’s users are using the app- and taking that in their stride. Their latest campaign centres around the users who use the app to search for products, how to do xyz, and inspiration. Created by Mother, the 60-second creative follows a woman helping her father move into a new property, and as they unpack boxes, they encounter various opportunities for home improvements, from cleaning dirty carpets to putting up wall art. 

They call on TikTok to help them with the many tasks they have ahead of them, as DIY tips, book recommendations and low-cost recipes are only a scroll away. It ends with the tagline “Search it, learn it, do it with TikTok” as the woman says goodbye to her dad, leaving him to enjoy his revamped home.

“Do it with TikTok” will run across TV, video-on-demand, digital, out-of-home and also the app. This campaign is a perfect example of what TikTok is doing right in terms of hearing their users; and they’re using that to their advantage- showing that TikTok has many uses as an app, attracting even more users.