5 Things you probably didn’t know about TikTok Advertising!
TikTok has taken the world by storm, becoming a cultural phenomenon and a hub for creativity, trends, and innovation. TikTok is more than just a platform for viral content—it's a powerful tool for advertisers looking to engage audiences in creative and impactful ways. Many advertisers don’t realize the unique opportunities TikTok provides for running ads. TikTok enables brands to connect with users authentically, from its advanced AI-driven targeting to its immersive ad formats like In-Feed Ads, Spark Ads, and TopView.
STEM Feed: Did you know TikTok features a dedicated STEM feed showcasing science, technology, engineering, and mathematics content? Located at the top of the app when enabled, this feed highlights verified, educational content rigorously reviewed by internal systems and third-party experts. A separate fact-checking organisation ensures reliability before inclusion, making it a unique space for credible STEM-related material. This initiative underscores TikTok's commitment to promoting informative and engaging content within its platform.
OUT OF PHONE - UK: Did you know that TikTok ads can now extend beyond digital screens on phones? With the "Out of Phone" solution, TikTok content can be showcased on billboards, kiosks, cinemas, bars, restaurants, airports, retail stores, and more. Through a partnership with C-Screen, TikTok enables brands to feature their ads across retail and Power League networks, spanning 75 screens at nearly 30 sites. This innovation brings TikTok's creative content to life in real-world settings, enhancing brand visibility and engagement.
EXPLORE TOP ADS ON TIKTOK: Did you know that TikTok now lets you explore high-performing auction ads? This feature offers inspiration for your campaigns, enabling you to align your creatives with proven strategies. You can search for top-performing ads by specific brands, keywords, objectives, and locations, helping you refine your approach and enhance campaign performance..
TIKTOK CREATOR MARKETPLACE: Did you know TikTok offers its own influencer marketing platform? The TikTok Creator Marketplace is the official hub for brand and creator collaborations. It enables you to track performance, discover creators, and align partnerships based on your campaign objectives and requirements. This tool streamlines influencer marketing, ensuring that brands connect with creators who can effectively amplify their message.
TIKTOK SELLS TICKETS: Did you know you can now purchase tickets directly through TikTok? In partnership with AXS, TikTok allows music fans to discover and buy tickets for live events within the app. Artists can promote their upcoming tours by adding AXS event links to their TikTok videos, reaching new and existing audiences. This in-app feature makes it easier for fans to access tickets while helping artists expand their global reach and grow their careers.
TikTok has evolved beyond its viral dances, offering advertisers a wealth of opportunities to connect with diverse audiences. With various ad formats, AI-driven targeting, and unique features like STEM feeds and creator collaborations, TikTok enables impactful, result-driven campaigns. Whether targeting niche groups or optimising creatives, brands can leverage TikTok's innovative tools to reach their ideal audience and create more personalised, engaging content.