NEWS: Click Tap Media & GHOST Fragrance’s

We’re so ecstatic to reveal that we’re behind GHOST Fragrance’s newest campaign, which launched their newest product- Orb of Night. It’s multimedia, running across many digital channels as well as Out of Home environments.

 The campaign ran nationally across December and sees the brand’s launch of the newest fragrance ‘Orb of Night’, as well promotion of selected gift sets.

 Producing many of the nation’s favourite feminine scents, GHOST Fragrances celebrated their 20th anniversary in 2020, and the brand has successfully made its own mark in the world of fragrance with a library of perfumes that enable women to feel feminine, sophisticated and empowered.

Louise Rigley, Senior Brand Manager at GHOST Fragrances commented on the campaign, “We are really excited about the collaboration between Ghost Fragrances and MAG. Their experience in managing national campaigns and their approach to working as an extension to our team has been incredibly helpful. Using their expertise to create the perfect strategy for targeting the audiences we were trying to capture during such a busy Christmas period with a limited budget has got off to a flying start and we are excited to see the results”.

Danielle Hewitt, Associate Director at Media Agency Group said, “We are extremely pleased to have been appointed by Ghost Fragrance to lead with their media planning and campaign execution and have thoroughly enjoyed working with the Ghost team. It is exciting to be launching the new product across a multi touchpoint campaign that will speak to consumers across many environments.”

You can see the campaign in all it’s glory below:

A video showcasing the out of home GHOST Fragrance’s Orb of Night adverts across the UK.

In 2020, Ghost Fragrance’s portfolio became certified vegan and the brand presented their first recyclable and reusable packaging.

Originated from the British fashion label, Ghost is a firmly established name in the fashion industry. Ghost has been an established fragrance brand for over 20 years. Orb of Night is pitched to be the biggest launch to date with both customers and retailers eagerly awaiting the big reveal. This new launch joins the existing scent portfolio which includes: Ghost the Fragrance, Deep Night, Sweet- heart, Dream, and most recently, Ghost Purity.

Ghost Orb of Night is available at Superdrug, Boots, The Fragrance Shop and The Perfume Shop.