Instagram AD updates

People head to Instagram to get closer to their passions, and 90% of users follow at leasrt one business, so when they come to Instagram they’re already in the mindset to be inspired by brands.Over the last month, Instagram  began introducing ads to new surfaces and creative tools to give brands an easier way to create, tell their story, and grow their business.

These are the newest updates on the Instagram platform:

 

Music optimisation for Reels:

Instagram are rolling our free, high quality songs from Meta’s Sound Collection library that can be added to Carousel Ads on Reels. Businesses can manually select a song from the library or allow the app to automatically select the best music based on the ad’s content.

Explore home & profile feed:

Explore home, the grid people see when they first arrive onto the explore tab, will now feature ads to reach people in the EARLIEST stages of discovering content.

AI multi-advertiser ads:

When a person expresses commercial intent by engaging with an ad, the platform is now going to deliver more ads from other business that may be of interest, powered by machine learning.

Augmented reality ads:

Lastly, Instagram recently launched an open beta of AR ads, available both in feed & stories, offering an immersive augmented reality ad experience. Through the AR experience, powered by Spark AR, brands can encourage people to interact with effect through their surroundings.