Swiss
Tourism
Click Tap Media Presents
The Story
Swiss Tourism aims to make travellers enthusiastic about Switzerland as a travel destination, by showing the beauty that Switzerland has to offer, to bring people back to their love of the outdoors. This particular campaign was to create mass awareness, aiding Switzerland’s tourism. Our main goal was to drive brand awareness and increase traffic to the website. People weren’t able to book due to travel restrictions- but we needed to plant the seed of Switzerland as a present and future tourist destination in people’s minds.
The Solution
Famous tennis player, Roger Federer is an ambassador for Swiss Tourism, and he became the face of the campaign to further generate awareness. Upon receiving the brief, we approached the campaign with audience research and insight- finding that digital media was performing strongly as screen time had increased massively in 2020: the average time spent watching digital content was 5 hours 40 minutes. Because of this data, we knew that the audience had migrated online, and we could reach them with everything Switzerland has to offer digitally, by running the campaign Programmatic Display.
In addition, we ran other media to support our online strategy including Digital Out of Home opportunities which we could dial up or down depending on the changing restrictions. We were able to be broadcast on some of the UK’s biggest & best sites which was a vital to complement the campaign.
The Results
72%
increase in visits to the website during the campaign.
140k
impressions across programmatic display.
94k
impressions on Piccadilly circus/lights.
