The metaverse has been making a splash lately, and we’re here to tell you what exactly it is, and how brand & marketers alike are utilising it.

From the success of Pokémon Go back in the days of summer 2016 to beauty consumers turning to YouTube try-on in lieu of swiping a tester across their face, augmented reality (AR) has now established itself in the marketing mainstream.

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out because of the sheer amount of them.

So what’s the answer and how do brands and campaigns stand out from the masses?

Mobile marketing campaigns run based on the data mined from several mobile users, such as their browsing history and social media likes, and there are some emerging trends:

Mobile marketing campaigns run based on the data mined from several mobile users, such as their browsing history and social media likes, and there are some emerging trends:

Nowadays, contextual advertising leverages machine learning and artificial intelligence (AI), which has made this specific targeting method more effective than ever before

Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns. Here’s the lowdown.

What better occasion to talk about the landscape of digital advertising for fashion clients?

TikTok- named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past two years and over the past few months alone, there are plenty of examples as to how Tiktok is growing to fit in advertising.

GETTING AWAY TO IT ALL WITH MARKETING LIVERPOOL THIS SUMMER!

In the world of digital, data is everything. From planning through to reporting, data is how we inform, measure and review.

The first time a digital entertainment platform has partnered with the UEFA EURO

Optimism was high among digital advertisers over the first six months of the year, with new figures recording a 49% year-on-year rise to £10.5bn. The digital marketing industry is positively thriving.

This week, Hannah Kilgallon, our Digital designer, is telling us all about creative briefs and why they’re important

In the face of adversity, Snapchat hung on and in the honeymoon period of its positive earnings, Snapchat is being careful not to drop momentum, launching its biggest global campaign to date this year.

Say hello to Ben, one of our new Graphic Designers! We’re very excited for him to be joining the team. Get to know him a little more!

At Click Tap Media we’ve been using Instagram’s new Reels ads in some of our campaigns, and we’ve had great success so far! So we thought we’d explain the ins and outs of the new advertising format.

Get to know Paid Social Media Manager Noria.

Say hey 👋 to Cass, the new Junior Social Media Exec! We’re very excited for her to be joining the team. Get to know her a little more:

This week, we’re giving you advice on how to utilise Pinterest as an advertising platform. Time to get pinning!