Knowsley Safari
Click Tap Media Presents
The Story
Knowsley Safari is home to the UK's longest Safari Drive, spanning five miles with different animal zones. During our time working with the long term client, we’ve promoted their attractions, driving brand awareness, web visits and ticket sales. In 2021, we wanted to push the campaign further. The key objectives were:
Increase Footfall to Knowsley Safari.
Increase the perception that Knowsley is not just a day out but an adventure.
Raise awareness of pre-booking trips online.
The Solution
We created a blended campaign across digital activity, integrating that with above the line media in order to attract local audiences, and keep Knowsley front of mind as an entertainment destination. Our in house Design team assisted with creatives, which were then placed across Paid Social, PPC and search platforms that targeted each audience with different but relevant messages.
The Results
63%
increase in organic online searches for Knowsley Safari.
324%
increase in 2021 for online bookings.
increase in overall website transactions compared to previous years.
78%
