Read all about it
Read all about it
Best creative practices on TikTok
Recently TikTok released a post about what garners the most engagement on TikTok ads.
TikTok Updates
All of the latest concerning the favourite app, TikTok.
Hilton’s 10 Minute TikTok ad and why it went viral: a breakdown in breaking the mould of digital advertising
One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
The Importance of Rebalancing Marketing Budgets in 2023
According to data from WARC, (the World Advertising Research Centre) online video, social media, and gaming are the top-three channels where marketers are increasing budgets in 2023
TikTok Takes on YouTube: Testing Landscape Videos to Compete in the Online Video Market
In recent years, TikTok has quickly risen as one of the most popular social media platforms, particularly among younger generations. However, despite its growing popularity, it still faces stiff competition from the dominant player in the internet video market: YouTube. To better compete, TikTok is currently testing access to landscape videos with a select group of users worldwide.
Digital, a year in review
What a year 2022 has been for the digital advertising industry. Growth, increased spend, and many changes across many platforms have led to numerous opportunities for advertisers and brands.