How to use ChatGPT in your marketing strategy
As we discussed here , we know AI is making a splash within this industry. One such platform is ChatGPT. Within two weeks of its launch in November, ChatGPT surpassed the one million subscriber count making it one of the most successful app launches.
In case you didn’t know, OpenAI ChatGPT is a transformer-based language model trained to interact with users in a conversational way. It is developed on advanced AI technology that uses deep learning algorithms to generate human-like responses to text-based inputs. It is a super-powered chatbot that converses with you through text dialogue and can answer most questions with responses based on large amounts of collected data.
One of the things we’re interested in is it’s ability to host content creation and optimisation, customer service automation, marketing personalisation, customer behaviour analysis, localisation, report generation, customer feedback management, and market research.
Whilst the below wouldn’t work for full-scale campaigns, or give you access to audience data, it could help you become more aware of who your brand’s audience is and how best to connect with them digitally. Additionally, you can use these tricks to help flesh out your overall marketing strategy- from your website to your product descriptions and customer satisfaction surveys.
Use ChatGPT to generate content for your marketing platforms:
ChatGPT does have a limit of 2,000 characters, but that’s more than enough for ad copies, blurbs, social media captions, and short blogs.
With this creative booster, you can use it to help craft blog posts, FAQs, and content for product pages. You can also use it to weave catchy copies and blurbs for social media. However, for more specific content you need to be specific in your prompts. For example, write more detailed information about your target audience. Include whether you want your description to be witty, serious, informational, casual, or formal. Make sure your ads are optimised by including specific keywords. This will help avoid getting mediocre or irrelevant content.
Run feedback or comments:
ChatGPT can help you understand customer satisfaction and give concrete ideas on how best to address feedback and comments you receive.
You can paste customer reviews on the dialogue box to get insights into what a customer feels about your products or services.
ChatGPT can also help you formulate the most appropriate response to customer feedback.
Integrate ChatGPT into customer support channels for better customer satisfaction:
Many businesses provide 24/7 customer support to ensure customers can engage with their brands from any place at any time. You can enhance your customer support services by integrating OpenAI ChatGPT into your existing chatbots, email solutions, or customer service platform.
This is a good tool because the natural language processing capabilities of ChatGPT help make conversations more localised. This will help your chatbots carry dialogues similar to ones with live agents and offer more personalised solutions and recommendations to your customers.
Train ChatGPT on your industry and target audience's language patterns and preferences:
With OpenAI ChatGPT, you can train a language model specifically for your business needs. It could take some time to train it on a language model relevant to your business, but you can provide it with customer service chat logs, marketing materials, product descriptions, customer reviews etc etc. This will give the app more data on your business and your audience’s behaviour and preferences.
Use ChatGPT to conduct market research and data analysis quickly:
Unlike search engines that provide links to other sources, ChatGPT provides straightforward answers to queries. This can speed up market and product research significantly. The examples below show how ChatGPT can gain general information on a customer segment to get a specific list of popular products.
Limitations of OpenAI ChatGPT
Without a doubt, ChatGPT can augment the arsenal of digital tools used by marketers and business owners. For small enterprises with limited resources, it can greatly improve the speed and efficiency of customer service and marketing processes. However, ChatGPT does have limitations you must be aware of.
As with all AI- ChatGPT is not perfect. As a result of the datasets it has been trained on, the text it generates may exhibit bias. Additionally, it lacks common sense knowledge and empathy, so it is possible to get inaccurate, irrelevant, inappropriate, or insensitive responses.
Additionally, Because it was only trained using datasets up to 2021, it does not have a complete understanding of events occurring after that year.
Despite these limitations you can still harness the AI capabilities of the app to optimise your marketing outcomes across your platforms.