THE NORTHERN MARKETING AWARDS - WE'VE BEEN SHORTLISTED...

14 Sept

We are happy to announce that we have been nominated for an award at this years Prolific North - Northern Marketing Awards. For our work on search campaigns with the well known fashion brand I Saw It First we have been nominated for ‘Best Search Marketing Campaign’.

Alongside this we would like to congratulate our amazing PPC Manager Monika, for her hard work and dedication in achieving these incredible (shortlist worthy) results.

Alongside our nomination, MAG has been nominated for ‘Best Tourism & Leisure Campaign’ for the incredible Pink Campaign.

You can read the full article from Prolific North below:

https://www.prolificnorth.co.uk/news/awardsevents/2018/09/northern-marketing-awards-2018-shortlist

Today we're delighted to reveal the shortlist for the Northern Marketing Awards 2018.

This year's event will be held on Wednesday November 14th at The Hilton Deansgate in Manchester city centre.

We're very pleased to for a fifth successive year have the support of Click Consult as headline sponsor, and our thanks too to category sponsors Vision One and the DMA.

Now in their sixth year, the Northern Marketing Awards celebrate the excellence, creativity and achievements of the marketing industry in the North

ENTRIES

Entries were submitted by a wide variety of companies, organisations and institutions from across the North and a glance through the shortlist illustrates the enormous wealth and range of creative talent that is thriving across the region.

Unfortunately, given such a large number of entries, several dozen entrants will be disappointed not to have been shortlisted and we’d like to thank those concerned for their time and interest.

We'd like to thank the industry experts who made up our panel of judges:

Andy Barke, Head of Northern Agencies, Google; Matt Bullas, CEO, Click Consult; Julian Carter, Regional Director North, Exterion; Stuart Clarke, Co-founder and Festival Director, Leeds Digital Festival; Alex Craven, Managing Director, Jaywing Intelligence; Andrew Diggle, Head of Content, Manchester United; Ewan Douglas, Agency Principal, Channel 4; Jacqui Gay, Head of Communications, Hull City Council; Richard Gregory, Director, Tech North; Kristal Ireland, Head of Ecommerce and Retail, London North Eastern Railway; Gary Jenkins, Co-owner and Director, No Brainer; John Kehoe, CEO, Media Agency Group; Richard Kenyon, Director of Marketing and Communications, Everton FC; Robert McClements, Chief Executive, CDi Print Yorkshire; Neil McKay, CEO, Endless Gain; Howard Parker, Sales Director North, Reach PLC; Professor Anthony Patterson, Professor of Marketing, University of Liverpool; Dan Riley, Founder and CEO, Spearhead Interactive; Steve Seddon, Marketing Director, Specialist Leisure Group; Will Stone, Founder, Stone & Co; Mick Style, Managing Director, MEC Manchester; Karen Webber, Creative Freelancer.

THE NORTHERN MARKETING AWARDS 2018: THE SHORTLIST

Best B2B Campaign

Access & Sentinel Performance Solutions - Think Dirty Campaign
Intermarketing Agency & Bupa Global – Better Campaign
Manchester Airport - Manchester Airport is changing...
My Social Agency & Robert Half - KnowYourValue 2018
ResponseTap & Red C
Stein IAS and Ingredion - You Are How You Eat
Triangle PR & CDL InsurTechX Campaign
Upp B2B - Thanks for choosing CHEP’ integrated b2b campaign

Best B2C Campaign

Bring Digital - Couples Appreciation Month Campaign for Ann Summers
Click Consult & HomeLet - Moving to the top of the market
driven & Feel Good Drinks - Liberation Feels Good
Home Instead Senior Care & Calvin Marketing - YouCanCare campaign
MediaCom & Bose - From Google to Amazon - Bose 360 Degree E-commerce Search Strategy
Smoking Gun & Childs Farm The Miracle Cream
Ultimate & Chester Zoo - Lanterns 2017 Campaign
Wash Studio Hyundai UK - N by Hyundai Brand launch campaign 'Turning Petrol Heads'

Best Food & Drink Campaign

A&P and Princes - So Good So Simple
BIG Partnership Alston Bar & Beef Steak and Gin - Manchester's hottest new pairing!
driven & Feel Good Drinks Liberation Feels Good
Grindsmith Coffee Roasters - No Excuse for Single Use
Savvy Marketing - Robinsons KFC Serving Aces
Stein IAS and Ingredion - You Are How You Eat
Wavemaker - Dr Oetker - Midweek Mission
Wavemaker & Channel 4 - Dr Oetker Sponsor ‘The Great British Bake Off’

Best Not-For-Profit Campaign

Aberfield Communications & Umpf – MindMate
Catapult PR - Amazing Grace Northumberland Day 2018
Click Consult & Oxfam - Dressed by the kids 2017 (2440% impressions YoY)
feedfirst - #GetTrachReady National Tracheostomy Safety Project
Liquid Agency & Southport Flower Show - Curious Garden
Planet Amazing - Petty Pool College 'The Petty Pool Project'
Triangle PR - Belong Heritage Gallery 'Maxims Memories'
Tyred by Agent Marketing

Best Professional & Financial Services Campaign

A&P and Furness Building Society - Savings Sorted
A&P and Furness Building Society - Trust Your Broker
Entyce Creative & Zodeq - Brand launch and beyond
Inside Online for Sunny - A Content Marketing Campaign With Good Vibes
Jaywing & first direct - Christmas. Untangled.
RMS & Myerson Solicitors - Don't Stop Believin'
Storycatchers & first direct 365 days of adventure
Wavemaker & Swinton Insurance – “Social Media: An invitation for burglary?”

Best Property & Construction Campaign

Blaze Marketing & The Jigsaw Group - Summers Quay Campaign
Galley Properties - A brand refresh that speaks to local people
Mediaworks
OLIVER Manchester & Avant 'No Compromise' Campaign
One & Taylor Wimpey - 'How We Build Your Home' children's book
OTB & Reeds Rains - NMA2018 Best Property and Construction Campaign
Wienerberger and ilk Agency - "Slip into any style"

Best Retail (On and Offline) Campaign

Click Consult & Julian Charles – ‘The fabric of success”
Evolved Search - Helping Mattress Online to bounce back
ICG for LandsecFreeport Braintree - Freeport Braintree Brand Campaign 2018
Latitude & Yours Clothing - Using PPC as a launching tool for international expansion
Manchester Arndale - Christmas advertising campaign
MediaCom & Bose - From Google to Amazon - Bose 360 Degree E-commerce Search Strategy
Mediaworks

Best Sport Campaign

Everton Football Club - Jack's Virtual Mascot
Huddersfield Town Football Club - Merci Arsene – Wenger’s last game at Huddersfield Town
Mosquito & Basketball England TogetherWeAreBasketbALL
Orange Bus Sahara Force India Formula One Team - Fan Engagement OBFAN18 Campaign
Roland Dransfield & UCFB - Walking Football Association (WFA) and Tommy Charltona’s Three Lions Dream
Savvy Marketing - adidas DFY
The SEO Works & All Rounder Cricket - All Rounder Cricket Score A¬£371k At A Strike Rate Of 2886%
Thousands of Journeys. One Destination. – Wigan Athletic FC Season Cards

Best Tourism and Leisure Campaign

Jaywing & Hull City of Culture 2017 - Get absolutely cultured
Marketing Liverpool Culture Liverpool - Liverpool 2018
Marketing Manchester – WorkerBeeWeekender
Media Agency Group and Bermuda Tourism - Pink Campaign
National Museums Liverpool - China's First Emperor and the Terracotta Warriors campaign
Sykes Holiday Cottages - Give a Dog a Break Campaign
theEword - Driving the Digital Footprint for ASPRO
Vivid & Visit Isle of Man - The Extraordinary IOMstory

Best CSR Campaign

Catapult PR - Amazing Grace Northumberland Day 2018
I-COM with Lanes for Drains - Fatberg Fighters
Shoppertainment Management - The UK’s First Shopping Centre Micropark

Best Low Budget Campaign - Under £50k

BIG Partnership Alston Bar & Beef Steak and Gin - Manchester's hottest new pairing!
DOMU Brands - VonShef Make It Good
feedfirst - #GetTrachReady National Tracheostomy Safety Project
Home Instead Senior Care & Calvin Marketing - YouCanCare campaign
Jam & Transport for Greater Manchester - Jam gets festive with Transport for Greater Manchester
Mosquito & Zoflora Zoflora VIP Social at Crufts
Plinkfizz - Crystal Careers Recruitment Campaign
Smoking Gun & Childs Farm The Miracle Cream

Best TV Commercial Campaign

Wash Studio Hyundai UK - N by Hyundai Brand launch campaign 'Turning Petrol Heads'
Zut and Beftred - Football Nostalgia

Best Direct Mail Campaign

Access - The Thinkery
ResponseTap & Red C

Best Outdoor Advertising Campaign

O2 Grand Visual & Ocean - More for you 2018 Campaign
RMS & Myerson Solicitors - Don't Stop Believin'

Best Social Media Campaign

Diva Creative & Rail Delivery Group - PlusBike Day Out
Havas Media Manchester & BBC One - The Apprentice
Jam & Transport for Greater Manchester - Jam gets festive with Transport for Greater Manchester
Jam & Transport for Greater Manchester - Stamping out annoying behaviour on Metrolink
Mosquito & Zoflora Zoflora VIP Social at Crufts
Stein Ias And Getty Images
The Daffodil Hotel & Spa - Luxury Rollover Campaign
Wavemaker - Dr Oetker - Rising to the social challenge

Best Sustainable/Green Campaign

The judges have decided not to release a shortlist for this category. The winner will be announced at the award ceremony.

Best Use of Research or Insight Campaign - Sponsored by Vision One

Democracy and Carwow PR a real driving force
driven & Feel Good Drinks Liberation Feels Good
Plinkfizz - Crystal Careers Recruitment Campaign
R.O.EYE & Steinhoff - Using knowledge to drive strategy
Savvy Marketing - Pernod Ricard Dark Nights
Stein IAS and Ingredion - You are What You Eat
Wienerberger Ltd & XSEM - Your Event with an Edge

Best Digital Marketing Campaign

Democracy - A Day In The Life
e3creative - Ascot Website Relaunch
e3creative & CentreSoft - PlayStation Gear Black Friday Campaign
Mediaworks

Best Search Marketing Campaign

Media Agency GroupClick Tap Media - Click Tap Media and I Saw it First
MediaCom & Bose - From Google to Amazon - Bose 360 Degree E-commerce Search Strategy
novi.digital - TeamworkIQ.com - BetaLaunch Campaign

Best In-House Team