GET TO KNOW: KATHERINE RATHBONE - THE DIGITAL TEAMS LATEST ADDITION!

We’re happy to welcome the newest member to our digital department – Katherine Rathbone. Get to know her a little more…

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Tell us a little about yourself!

Hey, I’m Kath. I’m from Malvern, Worcestershire and have recently graduated from Salford University with a masters in Digital Marketing. I studied International Tourism and Events Management at undergrad, where I developed my interest within the world of marketing (with a bigger interest in the digital side).

What made you want to join MAG/CTM? 

They looked like a progressive, enthusiastic company to work for with impressive results for their clients – and I am looking forward to developing my skills further with them. They have a fun team culture, which I believe is important for a workplace.

What do you do in your spare time?

I am a keen gym goer with a big interest within the health and fitness industry. So, you can usually find me in the gym in my spare time, or out walking somewhere! I love being creative, and this is shown in my baking and photography.  

What will you be doing with the team?

I will be the Paid Media Executive. I will be responsible for planning and launching campaigns for clients to help produce results against their KPI’s.

What do you like about digital marketing?

I like how it is ever-changing. There are always new things to learn and ways to adapt, which has been very noticeable throughout the pandemic; more people are shifting towards the digital world which has impacted the way we connect with people.

And.. last but not least.. favourite destination you have visited and why?

In 2017, I visited Venice for the weekend. It’s a very unique destination and I would definitely love to return one day. I loved walking along the canals, exploring the culture and admiring the beautiful architecture. We visited in April so it wasn’t packed with tourists that time of year, it was great experiencing how the local live, and trying their fantastic gelato ice cream!